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Why Sale Incentives Survive Recessions

What’s your response to “Recession”?
How do you respond to reading and hearing “the worst economic downturn in recent history”?
Why Incentive Programs endure Recessions
Is it time to close the doors and pull the blinds – or can this be your opportunity to demonstrate the power of well thought-out incentive programs? It’s up to you.. The reasons incentive programs continue to work are much the same in good and challenging economic times. Even though you can’t control the actions of competitors, the economy, orinternal/external stress – what you can do is focus on the fundamentals of why incentives continue to be a positive factor through it all: low fixed costs, targeted audience, ability to measure success, flexibility, and potential for both short and long term results.

(PDF) Read this informative article.